Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
South Indian Instant Food retail sales ideas
Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
South Indian Instant Food retail sales ideas
how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
LinkedIn- No Irish Jobs
LinkedIn- No Irish Jobs
brianoconn
Business Strategy
February 10, 2015April 27, 2016
2 Minutes
43 LinkedIn Business Groups with over 150,000 members but less than 300 jobs.
LinkedIn is a great business networking tool; however when it comes to Irish jobs for people seeking employment (sales, marketing, management) in Ireland it does not look so good. I am a member of 50 business groups on LinkedIn; of these the 43 Irish business groups I am a member of are focused on Irish business, sales, management, marketing and technology.
As the Irish economy is booming with projected growth rates of between 4.6% and 5.7% in 2015 and 2016 (rte, NTMA) and as we are well into 2015 I wanted to check out how the jobs available on my LinkedIn groups were going to be able to keep up with the skill shortage the Irish press love to write about.
The table below lists out the 43 group NAMES I am a member of, with the membership numbers and then jobs or roles available. Of the 354 roles available when you remove duplicate postings on multiple groups the number drops well below 300. Also with my Ireland Inc. hat on, I could only find 1 or 2 roles for local Irish companies, are these numbers a truer reflection on the local Irish economy, 2 roles across 43 very active LinkedIn groups?
Group Name
Members
Jobs
1
121 Marketing Network Ireland (First Wednesday Club)
4836
0
2
All About Business Ireland
4744
0
3
Venture Capital and Private Equity Ireland
401
0
4
The Startup Network | StartupRepublic.com
421
0
5
The Sales Institute of Ireland Group
2930
1
6
The Dublin Hub
225
0
7
The Board Ireland
29
0
8
The Business Owners Network
5696
0
9
TechLudd: Digital Network
435
0
10
TechCentral.ie
568
0
11
Dublin Chamber of Commerce
3234
0
12
Startup Ireland
5347
1
13
Social Media Marketing Ireland
3120
1
14
SOCIAL MEDIA IRELAND
10430
17
15
SME Links Ireland
2070
0
16
Small Business Can
815
0
17
SALES LEADERSHIP IRELAND
2143
171
18
Paddytech
5939
1
19
OpenCoffee Ireland
1943
20
LI Mastery Ireland
28
0
21
IT Ireland
10972
10
22
Irish Technology Leadership Group
4030
0
23
Irish Software CEOs
426
0
24
Irish Software Association
4984
0
25
Irish SMEs
1919
0
26
Irish Sales Leadership Institute
408
0
27
Irish Non Executive Director (INED) Group
683
0
28
Irish Internet Association
2723
0
29
Irish Executives
22474
150
30
Irish Businesses Online
140
0
31
Irish Business Group
504
0
32
Irish Business Forums
140
0
33
Irish Business Association
996
0
34
Irish Angel Investment Forum
1351
0
35
Irelands SME Community
868
0
36
Irelands Small Business Community
5211
0
37
IrelandInc.
1223
0
38
Ireland Business and Professional Network
20000
1
39
Innovation Ireland
8491
0
40
Facebook for Business Ireland Powered By We Teach Social
3806
0
41
Enterprise Ireland
7546
0
42
eMarketing Ireland
1875
1
43
Dublin Business2Business Network
295
0
Total
156419
354
The 171 roles on Sales Leadership Ireland are dominated by Google, Facebook, LinkedIn, AdRoll where local SMEs seem to have very few jobs.
The 150 roles on Irish Executives contain a number of roles duplicated on Sales Leadership Ireland
Social Media Ireland had 1 local role.
What do these numbers tell us?
Well, the numbers tell us the average membership size on the 43 LinkedIn groups I belong to related to Ireland is 3,637. Again there is a large overlap with people being members of multiple groups. A quick calculation would suggest out of the 156,419 members on the groups, maybe 130,000 are unique profiles.
The numbers also tell us when roles within multi-national companies are removed there are very few open roles in local Irish companies.
I will leave it to the reader to draw their own conclusions and comments. Maybe companies simple do not use LinkedIn to advertise their open positions, maybe there are none. Maybe LinkedIn is not good at getting smaller companies to advertise available jobs, or maybe, just maybe the small number of job roles within local Irish companies is an accurate reflection of the local Irish economy.
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Create a Social Media StrategyIn “Social Media Marketing”LinkedIn for Lead GenerationIn “Business Tips”Digital Marketing StrategyIn “Business Strategy”
TaggedbusinessIrelandIrish businessjobsLinkedInrecruitmentsocial media
Published by brianoconn
Online Sales training programs and online sales training courses via The Digital Sales Institute. Passion for helping salespeople succeed in their sales career.
View all posts by brianoconn
Published
February 10, 2015April 27, 2016
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