Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Part Time Work from Home
Advantage or Disadvantage?
Part time work from home jobs or businesses can be difficult to deal with. Working from home is something that impacts an entire family in a way that would otherwise be impossible, even part time work.
Everyone has at home business success somewhere on their wish list. According to an online Harris poll, over 72% of adults in the United States are seriously thinking about starting a home-based business. Its probably just as high in other parts of the world, too.
I have worked from home for almost 20 years now, helping my wife, Pam, to raise our children and having the opportunity to spend more time with her.
For some people, working from home can mean extra income that would allow them to
purchase special items
pay off student loans
buy a house or a bigger one
stay home with the kids
vacation somewhere special
save for their childrens education
retire comfortably
and the list goes on and on.
Who doesnt dream about freedom, about doing your own thing, about making a positive change in your life/work style, about personal fulfillment?
Most people enjoy working from home and many are more productive when they work from home. Some people enjoy working from home, are very productive, and dont have a boss. These are the people who own home-based businesses.
The Advantages of Working from Home
There are many advantages of having a part time work from home job or business. If you can do it full time, there are even more advantages. Among them are:
Closer relationship with family
No dress code
No more commuting to and from work
Save money by not commuting, not eating out, and perhaps, not paying for daycare.
More flexible scheduleif your work is time flexible, you can work around your schedule instead of working during office hours.
Less likely to get sick
Possibly higher morale from not having to deal with a boss or coworkers
Increased productivity, according to studies
Fewer negative influences
The Disadvantages of Working from Home
Before you make the decision on a part time work from home job or business, however, consider the potential disadvantages of working from home:
The social factordont underestimate the advantages of being able to socialize in the office. Being around people is very important. If you are to work at home, have an active and varied social life. If your business is centered on meeting people and you work at home, your challenges to leave your home will be even greater.
Lower motivationthere is no doubt that interaction with other people is a motivating factor for many people. The synergy that results from interaction with co-workers can spark greater productivity. Having no interaction with people could lead to boredom, which could decrease your motivation.
Merging your work life with your home lifein addition to the risk of lower motivation, there is the opposite risk of working all the time since you are in the office all the time you are home. You might be spending more time in the same house as your family but actually spending less time with your family.
More distractionsthe home phone rings, the kids come home from school, the refrigerator beckons you, or the repairman rings the doorbell. Life can easily get in the way of doing what you have to do in terms of your work.
Lowers disciplineall these distractions, plus you dont have a boss who is expecting to see you at a certain time and neither do you have to open a store at a certain time. These facts can result in lower work discipline even for the initially highly motivated.
It is important to take these potential disadvantages into account. You have to be a certain type of person to work successfully from home without a boss. Be careful in assessing whether you are that type of person.
Website is a Must
If you are planning to start a business from home, a website is a definite must. Clients and customers are not going to find you at home like they would if they were driving by your location. Instead, they must find you on the internet. Read carefully through the Building a Website Step and especially this website building tool page.
For Stay at Home Moms
If you are a Work at Home Mom (WAHM), you are even more likely to want a part time work from home business. Find a powerful way to build a business and take care of your family at the same time.
You Now Know
There are advantages and disadvantages to working from home. You now know:
That part time work from home jobs or businesses have their own unique issues as do full time work from home jobs or businesses.
How to make an educated decision whether to work from home based on its advantages and disadvantages.
That if you work from home you cannot rely on your customers finding you at your location. You must stress marketing efforts not based on your location. Your customers or clients may have to find you through your website. It is critical to create a website that can be found by potential customers or clients looking for what you offer.
That work at home moms can meet the special challenge of nurturing their families and running a successful business at the same time. You have learned how work at home moms can meet their goals.