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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

Business ideas, Marketing and sales , promotions and advertising ideas , articles 

 

Tricks to organise the best Christmas party for your employees

Home » Business Ideas » Tricks to organise the best Christmas party for your employees
September 21, 2016 Frank Bullock Business Ideas
As a business manager or owner, you should get involved in organising the Christmas party for your employees, because this is the simplest way to show them that you appreciate their effort. Yes you can charge someone with the job, but you should keep in touch with the person, and ask them from time to time about the status of the preparations, and if you can do something to help them. Also, you have to be the one who makes the decisions, at the end of the day, because you can state the budget of the party. If you want to plan a unique office Christmas party Melbourne, you should consider hiring the services of some corporate entertainment companies, because they have experience in the domain, and they can help you amaze your employees.

 

Hire corporate entertainers

The first thing you have to do after deciding upon the date of your event, is to get in touch with a company that provides corporate entertainment services, and see what options they can offer you when it comes to organising your party. If you want to offer them a unique experience, you can opt for a reptile encounter, which means that some unique animals guests would come at the party and the employees have the possibility not only to admire them, but also to touch them. You do not have to worry that you bring wild animals in the office, because these ones are hand tame animals, which are accustomed with people around. You can ask the company to bring different species, because some people do not ever have the possibility to see these animals in real life, so they would take it as an opportunity, and they would be grateful to you.

Ask about food preferences when it comes to menu

In case you decide to organise the event in a restaurant, you would have to choose from some standard menus, but if you organise it in your office, you would have to discuss with the catering company and see what options you have. You have to consider in this case the dietary needs for your employees, because some of them might have certain allergies, and you have to be sure that you do not include those ingredients in the dishes you order.

Plan a gift giving activity

Do not forget that you plan this party because Christmas is close, so you should not skip and organise a gift giving activity. You can offer gifts to all your employees, or if you want to organise a more interactive activity, you can play Secret Santa. If you are opting for this type of activity, you should set a budget, and make sure employees know it. Also, you have the possibility to organise a group charity donation for a local orphanage. You are the one who should decide upon the gift giving type of activity, but do not forget to plan it, because it is essential for a successful Christmas party.

More Business Ideas

Organising a corporate event by the book
Types of Business You Can Own
Multi-Factor Authentication – how it will change the businesses in the future
Things you shouldn’t forget about next time when organizing your business conference
Business management: tangible and intangible assets
Use reptile shows to draw crowds to your shopping centre

 

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