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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

pasta masala retail Store marketing Supplier

how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

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Keep your construction business on track with these tips

Home » Business Ideas » Keep your construction business on track with these tips
April 3, 2018 Frank Bullock Business Ideas
Running a construction firm can be extremely profitable, considering the investment people are willing to make when they are building a house. The profitability of this type of business however does not reduce the number of responsibilities and management issues involved. Often, facing challenges is natural. If you have decided that it’s time to implement some changes in order to keep your company on track, or even improve its success in the industry, looking for insights is recommended. The following details should be analyzed and thought through first:

Partner with the right company for your aggregate supplying needs

Among the various supplies and equipment any construction firm needs to utilize on the regular for the successful completion of their projects, aggregates remain at the top of the list, as importance. In order for your requirements in this department to be met at all times, and for your company to be supplied with high quality products, whenever needed, it’s essential to partner up with the right provider. When you are seeking asphalt aggregate suppliers, follow a strict screening process. Take into account important aspects such as longevity in the industry, affordability, and promptitude. You can also consider client references, just to be sure you are making a reliable choice. Inform yourself about the provider’s operating processes as well, to learn if they are characterized by proper capabilities.

Reassess your team

Perhaps you might have excellent business management skills, and you are working with top quality supplies, but if your construction team is not built from skilled, experienced and reliable pros, completing your projects as timely and effectively as desired will become much difficult, if not impossible. Reassess your team, and see if you have actually hired the right employees or replacing some of your staff will be demanded. At the base of any successful business stand the people working for it, so it’s imperative to understand this particular detail and as difficult as it may be, to replace anyone who is not contributing to the further development and success of your company.

Step up your marketing game

Often, companies functioning in this industry, tend to neglect their actions in the marketing and advertising department. Without promoting your work and presenting your projects, it will be much difficult for you to actually acquire new clients. Step up your marking game, making choices that will enable you not only to increase the number of customers, but to land more profitable projects as well. Network your enterprise both online and offline by implementing the right strategies. Remember that you are advertising your business only locally, so the financial investments you will have to make in terms of marketing will not be unreasonable ones.   

These are the factors that should come to your attention, when you want to improve the processes and success of your construction business. Because these details can be often overlooked, receiving some pointers will allow you to make the necessary changes. As long as you follow these tips, it will not take long to notice productivity and efficiency improvements within your company.

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