Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
masala mix Marketing Strategy
Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
masala mix Marketing Strategy
how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Brand Mantra-8
Know Who is Target Audience?
A target Audience is the group of people to whom your product is being marketed
WHO
There are many traditional companies are wasting its resources without understanding the importance of Target Audience.Firstly,Its compulsory for every marketer to know about their target audience.Who are the person who complete sets with the our products.If we represent our products to the consumer feel that its matching with my need .This is really most useful tool for getting more and more profitable results.
A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc
Example:-
Many companies selling cooking oils and its good for the heart of every person.For this type of Products we have target to his spouse not directly man.
Why ?
Because the Spouse who takes care of the nutrition plan of her husband and child.