Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
lemon soda Local Marketing organizations
Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
lemon soda Local Marketing organizations
how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Will Mobile Karaoke Become The Next Big Thing In Indian Mobile Content?
Mobile2win India, the subsidiary of the Hong Kong-based wireless marketing solutions provider Mobile2win Ltd and a part of Contests2win.com, has developed a software that will enable mobile users to download karaoke on their phones.So while the mobile plays the music, the screen will flash the lyrics. One can even search for the favourite singer or music number. Indian users will be the first in South Asia to have this entertainment quotient attached to their handsets. “Only a handful of countries boast of this software. With the vibrant film and music industry in India, there is a big market as people here are fond of music. Those with GPRS mobiles can download songs from their operators portal, said Rajiv Hiranandani, country head, Mobile2win India.So Mobile2Win is starting its mobile karaoke service in India from October 19 onwards. According to Rajiv Hiranandani, CEO, Mobile2win, mobile karaoke is the next big thing to happen in the mobile value added services sector. “It can get bigger than games if not bigger than ringtones,” Hiranandani says. Ringtones currently clock Rs 4-5 crore a month for the entire industry while gaming is about Rs 1 crore a month. So in the long term karaoke on phone can clock about Rs 2 crore. There could be about 2-2.5 million karaoke downloads three or four months down the line. The price point for karaoke songs range from Rs 25-35 per download.According to Hiranandani, the trigger for this could be when karaoke is available for regional language songs. Mobile2win is planning karaoke in five (more) regional languages like Gujarati, Bengali, Punjabi, Malayalam, and Kannada. Mobile2win currently has a catalogue of 200 songs (mainly English and Hindi) which is likely to be expanded to 1,000 songs. The company has tied up with operators like Airtel, Hutch, Idea, BPL, Spice, MTNL, Tata Indicom. Apparently, many other mobile content companies are rushing to operators to provide karaoke services.So will karaoke be the next big thing?