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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

Business ideas, Marketing and sales , promotions and advertising ideas , articles 

 

Accounting 101: Simple Accounting Software and Basic Accounting Principles For Your New Business

On this page you will get an accounting 101 course for your new business without having to take an accounting class. You will also learn basic accounting principles and get help finding simple accounting software that is right for you and your new business.

Accounting 101 for Your New Business

Accounting is how we keep score in business; accounting is the language of business. Today, we keep score almost exclusively on the computer. There are a variety of powerful yet simple accounting software programs that help you to know how you are doing.

Before introducing those, it’s very important to have at least a rudimentary knowledge of accounting. That’s what we call “Accounting 101”.
It’s important to realize why accounting is important. Accounting communicates information about a company’s business; it allows business owners and managers to make informed decisions; accounting also measures economic events.

But no matter how much accounting you know, you are almost certainly going to need an accountant to help you with your tax return at tax prep time if nothing else.
Find out what criteria to use to find the best accountant for you.

The next section shows how business keeps score.

Basic Accounting Principles

Basic accounting principles start with the most basic accounting reports. The three most basic reports we use in keeping score are:

The balance sheet tells you how much you own and how much you owe. The difference between the two is your equity in the business. The balance sheet has three sections as follows:

Assets, including cash, accounts receivable, inventory and fixed assets such as property and equipment,
Liabilities, which is what you owe, including what you expect to pay this year and what you have to pay more than a year out,
Owner’s equity, which is how much was put in by the owners plus or minus cumulative profits.
The profit and loss statement tells you how much your profit (or loss) was over a certain amount of time (a year, a quarter, a month) The profit and loss statement, also called the income statement is calculated as follows:

Sales – Cost of Sales = Gross Profit
Gross Profit – Expenses = Net Profits
The cash flow statement tells you whether you have more cash than you had at the beginning of the period, and what the sources and outflows were. This is a good predictor of your cash position in the future.

Start with your beginning cash balance, add any cash taken in, and then subtract any cash going out.
The difference between what you take in and what goes out is the “cash flow”.  If you take your cash flow and add it to your beginning cash balance you will have an ending cash balance. This cash balance then becomes the beginning cash balance for the next period.
Cash comes in, in the form of cash sales, accounts receivable collections, new loans and new investments.
Cash going out typically goes to expenses paid, equipment purchased, accounts payable paid, inventory purchased and paid for, and loans paid.
Of the three statements above, the cash flow statement is the most frequently overlooked. Do so at your peril, though. No matter how profitable your business is, you will soon be out of business if you run out of cash. Remember that cash is king.

Simple Accounting Software

Quickbooks, the Most Popular Software “Quickbooks” is the financial software package I have used for all my businesses for the last fifteen years or so. It allows you to create invoices and reports in a flash from more than 100 professionally designed invoices, estimates, statements, and other forms. It includes built-in tutorials, onscreen help, and free QuickBooks callback support for 30 days following registration. It tracks all your financial information in one place, including sales, expenses, and business loans. Choose your Quickbooks software and Quickbooks tutorial tools below:

Peachtree By Sage Complete Accounting 2009 is an entry-level product that provides the basics of accounting at a low price.

The Accounting Game, 2E: Basic Accounting Fresh from the Lemonade Stand. This is a very inexpensive book that gives you a good overview of how to set up your accounting system. If you have never had a basic class on bookkeeping or accounting you may want to invest a few dollars and read this book.

Get a full Accounting Software Comparison and a list of options.

Bookkeeping Options

If you are like the lady at the right, you need help with your bookkeeping. You have various bookkeeping options, including hiring a bookkeeper and retaining a small business bookkeeping service. Get your bookkeeping tips and find your bookkeeping options here.

It’s important to know at least some basic accounting–what we call Accounting 101. You now know…

Some basic accounting terms.
How accounting keeps score in business.
The important basic accounting principles.
What criteria to use in choosing an accountant.
How to choose your simple accounting software.
How to choose your small business bookkeeping service.
 

Other Resources
BasicAccountingHelp.com – Lessons on small business accounting and free spreadsheets

 

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