Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Best Shoe Brands In India
The first thing that someone notice about your attire is shoes. It is a well-known fact that the first impression is the last impression. A matching pair of shoes with an outfit leave a good impression on others. The design and quality of shoes increase your status and personality.
Indian footwear industry is growing at a very large scale and people are getting aware of the latest fashion trends. According to the Indian market, we are discussing the top 10 shoe brands in India.
Types of Shoes have varied as per Quality, Contents and Need from the Customers. However, Buying the best Shoes does not only depend on the Prices but also on the Quality, Comfort, Results and also on the overall reputation.
Here are some of the best Shoes brands in India.
10 . Hush Puppies
It is an American brand that produces casual and formal footwear for men, women and kids. The brand sells in more than 160 countries. They are sold online by portals like Flipkart and Amazon. You can also find them on various retail outlets of Bata.
09. Reebok
It was established in England in 1895. It is a very popular brand in the sporting world. The shoes manufactured by Reebok provides grip and strength. It can easily take the weight and provides more liberty to run even for a shorter distance. They are fashionable shoes and gives a breathable, soft and flexible walk. It offers shoes in various categories such as- Women, Men, Girls, Boys, Sports and Classics.
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8. Red Tape
It is famous for its wide range of styles and quality of leather. Red tape is owned by Mirza International and came into force in 1996. It is one of the leading lifestyle brands in India. It primarily manufactures mens footwear in three ranges- fashion formals, casuals and slippers & sandals.
7. Puma
Puma is popular for its shoes and apparel brand. It was launched in 2005 and sells its merchandise through retail and online stores in India. The shoes manufactured by Puma are durable and comfortable. Pumas shoes are known for their functionality and style..
6. Lee Cooper
Lee Cooper is well-known for its range of shoes, apparels and accessories. It has its presence in more than 70 countries. They manufacture a wide range of casual shoes, leather shoes and flip-flops that provide style and comfort to the users.
5. Liberty
Liberty is an Indian company, located in Karnal, Haryana. It was founded in 1954 and manufactures around 50,000 pairs of footwear in its six manufacturing units. Liberty has a global presence in 25 countries. Liberty manufacture high-quality footwear for both men and women. They have many showrooms throughout the country where you can find shoes for your whole family.
4. Adidas
Adidas is popular for its high quality and unique designs of shoes, sports clothing and accessories. They manufacture sports shoes and comfortable sneakers for both men and women. These shoes are perfect for trekking, running, outdoor activities and adventure.
3. Bata
Bata is one of the top shoe brands in India and is preferred by many people in India. Bata is the leading manufacturer and retailer of footwear in India. It started its operation in 1931 in Konnagar near Calcutta. Presently the company has the largest non-retail distribution network with over 30,000 dealers.
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2. Woodland
Woodland entered the Indian market in 1992 with its hand-stitched leather shoe. Aero Group is a woodlands parent company and is a popular name in the shoe market. Previously Aero group was exporting its leather shoes to Russia but after the division of Russia, the group decided to enter into the Indian market. The shoes manufactured by Woodland are rough and tough. The boots are perfect for rough terrain and outdoor adventure.
1. Nike
Nike manufactures innovative sports products. Nike is one of the best international brands that deals in sports accessories such as apparels and shoes. They manufacture shoes of various types of color, designs and sizes. You can choose the right pair of shoes as per your requirement and budget. Nike sells shoes in various categories such as basketball, golf, running, snowboarding, soccer, tennis, football, skateboarding and more. For a casual look, you can select canvas shoes.
India is becoming a huge market with great opportunities. The footwear market in India is very large. People are willing to spend on the good quality, comfortable and good- looking foot wears. A pair of shoes makes a big difference in getting a job or at the workplace. The good quality footwear can even help you to impress a girl.
Therefore, Indians are willing to spend on shoes like casual shoes, sports shoes, and beachwear shoes. You can pick any of the brands of shoes that are discussed above.
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