Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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33 Top Gujarati Companies Which Are Ruling The Indian Market.
Did you know that Gujarats Businessman makes up 9.34% of the countrys creamy layer? Gujaratis seem to be among the most dominant communities when it comes to wealth creation. Gujarati means Business. They are fond of doing business and loves to extend it at new Level. Why Gujrati are strong enough in doing Business? if we go back 2000 years You will find the evidence of Gujarati merchants trading with the Mediterranean and Arab nations or Empires. Ahmedabad in Gujarat, is known as the land of millionaires. Where people are speaking the language of Business. Not only special any Community but all caste and people are busy in doing business. A much successful businessman like Ambanis, Adanis hail from this land. Ahmedabad is one of the fastest growing cities in India which makes it ideal for investors to invest their money.
Gujrati is keen on the Business management. They strictly follow the first and most important principle of business that is, Do not let ever any emotions control money-related decisions.
Every year you can listen to the Cheerful messages from the Corporates that these Gujarati brands are Promising and growing rapidly. Gujarats industry has reason to cheer as many as eight Gujarat-based brands have made it to Indias Most Attractive Brands list of 2015 as category leaders in attractiveness.
Mainly due to a good percentage of the population involved in business, and partly due to the cash inflows from relatives abroad. Most of cities and towns have a happening culture. Gujarat has a deep and long tradition of business. Having eight Gujarat brands as category leaders in attractiveness shows how these brands have now begun to pervade the national consciousness. Gujarat is a place that everyone looks up to, not just for governance or quality of life, but also for the quality of brands that emerge from here.
List of Top Gujarati Companies Which is Ruling the Indian market.
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1. Reliance
Dhirubhai Ambani is the Founder of this Giant Brand. Right now his Son Mr. Mukesh Ambani is the Chairman of this Group. This is very Glorious Group as it has diversified reach in all Sectors. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Reliance is one of the most profitable companies in India. The company is ranked 203rd on the Fortune Global 500 list of the worlds biggest corporations as of 2017
Reliance Jio, network 18, Reliance Retail, Reliance Petroleums, Saaavn App is Owned by This Group.
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