Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Best Furniture Brands In India
Choosing the best Furniture for your home or office is not an easy task. Everyone wants their home or office to have good Interior and that is only possible buy from the very reputed brands at best rates.Furnitures are made up of different material such as teak, deodar, silver oak, sal, mahogamy and many others.The demand for innovative furniture design is rising every day due to modern office spaces and studio apartments. Many companies had grown since last few years because of meeting the increasing demands of customers.
Types of furniture have varied as per customization and demand from the Customers. However, Buying the best Furniture does not only depend on the Prices but also on the Quality, Design and also on the overall reputation.
Here are some of the best Furniture brands in India
11Style Spa
Style Spa has one of the largest factories in the South Asia which has the specialization of producing the furniture panel.It has its presence around different parts of the world. It is doing the marketing and production in India with RTA furniture. Every Piece Of Style Spa Furniture Is Built To Exact Technical And Aesthetic Specifications. Everything They Do Is For The Love Of Furniture.
10Hulsta
Hulsta Created a worldwide benchmark for the highest quality system furniture.It was founded in the year 1940 with its corporate office in Germany. There are two showrooms of this brand in India.They had the brand name with NOW which has the best of quality and designs. The range of products is manufactured exclusively in Münsterland, where the Hüls Company Group has established a supply industry and distribution network .
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9Wipro
Wipro is one of the Attractive company with a diversified portfolio.It was established in the year 1945 and company was under the umbrella of name Wipro Limited.they had the complete range of furniture for office like the workstations, cabin furniture, and full height partition systems.With the best of standards in their furniture they are custom made as per the need of the different customers.
8Evok
Evok is one of the top furniture brands in India.Evok is a Subsidiary company of Hindware retail group by somany Group.Evok Stores showcase over 20000+ world class contemporary products in Home Furniture, Soft Furnishings, Home Decor & Accessories, Wall Fashion, Modular Kitchens & Modular Wardrobes.
7Nilkamal
Nilkamal Ltd was founded in the year 1981 by Vaman Parekh & Sharad. It is also one of the largest manufacturers of the molded furniture. It has its own retail division by the name of @Home. @home is spread across the country with 16 large format retail stores with an average of 25,000 sq.ft. per store.Nilkamals quality is widely accepted internationally and we have an office in Ajman, UAE to cater to the Middle Eastern Markets. We also export to most major markets in Europe and Americas.
6Damro
Damro is one of the top furniture brands in India. The leading furniture company was started in the year 1986.It has more than approximately 190 showrooms all over the world and more than approximately 65 showrooms across India. Since Damro was established in 1986, it has achieved a rapid success and has expanded to over 200 showrooms globally.Their main motive is to provide the best quality with best price and incredible customer service.
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5Usha lexus
Usha Shriram Lexus Furniture was founded in the year 1983. It is trusted name under Usha Shriram. The Company have a range of products from Home & Institutional Lighting, all types of Furniture & Mattresses, Pressure Cookers & Cookware, Televisions & Accessories, Water & Air Purifiers, Mobiles and CCTV Camera among others.
4Zuari
A very Well known Furniture brands since 2001 in india. Forte Furniture Products India Private Limited is a Joint venture between Indian Furniture Products Limited, a subsidiary of Zuari Global Limited.They manufacture the furniture as per the demand of the Indian customers.They have around 62 distributors, dealers more than 850 all across India which make it easy approachable to the customers. The Company believes in the innovative and customized products to win the customers.
3Durian
Durian is leading furniture company based out in Mumbai, India. It was established in the year 1985. The company has opened their First showroom in Ahmedabad .The COmpany currently have 33 stores across India along with a successful foray into the ecommerce website also.In companies big production plants facilities that make everything ranging from ply, laminates, veneers to sofas, chairs, beds, tables along with a whole lot more.
2Godrej Interio
Godrej Interio is Indias largest furniture brand.It was founded in the year 1897 and had its headquartered in Mumbai.Godrej Interio is a business unit of Godrej & Boyce Mfg. Co. Ltd. part of the Godrej Group, one of Indias largest engineering and consumer product groups.Godrej emphasizes comfort and aesthetics while delivering well designed, fun and functional furniture solutions to their Customers.It is offering a diverse portfolio including the wide range of products.They have the presence all over India through 800 outlets of dealers and exclusive 50 showrooms.
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