Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
deionized water general trade marketing operation
Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
deionized water general trade marketing operation
how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
MarkOUT – Detailed Services (Marketing Outsourcing in India)
A new organization has to go through different stages from Conceptualization of the product to the launch of the product. It doesnt end there. The company will always like to expand their business by entering in new products, increasing the distribution footprint, increasing the sellout by effective marketing techniques/ activities. Some of you may be in the stage of launching new products. Some of you may have existing products, but have still not marketed. Some of you may have ideas, but need inputs on execution.We have got experienced people with us, who have seen all these stages, done it and are ready to work with you to offer our set of services.Stages in developing business1. Differentiated Product Concept2. Product Developmenta. Creating Product Differentiationb. Product Specifications: Product ingredients, Nutritional factsc. Patent: Scope for patenting a product concept3. Manufacturing: Manufacturing process/ competence with respect to the product4. Packaging Developmenta. Packaging specifications as per packaging and Commodities Actb. Packaging structures for your productc. Packaging graphics/ aesthetics for your brand5. Branding Strategya. Brand Name Identificationb. Brand Concepts to create differentiation in the mind of the consumers6. Business Planning (Will get revised at different stages)a. Detail Business Plan after considering all costs (fixed and variable) and other investmentsb. Finalize the markets to launch as per profitability (basis on potential business)7. Channel/ Distribution Development a. Distributor Identification: We will identify the right distributors for your target markets. We have a team of people in different markets.b. Wholesaler/ Retailer Identification8. Marketing Strategy a. Consumer Activities/ Promotionsb. In-store merchandising for your brand9. Sharper the Saw: Ongoing Marketing Interventions required after your brand is in the market. It may be expanding your distribution, availability drives, consumer excitement, increasing your product portfolio, to grow your businessWe at MarkOUT, strive to identify the relevant marketing interventions at different stages (as mentioned above) for your growth. You can share with us your product/ service details along with the MARKETING NEEDS to markoutindia@gmail.com. We will get back to you.Labels: Branding Strategy, Business Planning, Channel Development, Distribution Strategy, Manufacturing, Marketing Strategy, Ongoing marketing Interventions, Packaging Development, Product Development