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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

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Email Marketing-Best Way To Win

One of the Best ways to communicate with customers

Emails are one of the best ways to communicate to customers and potential customers both in an economic and efficiency stand point. Nowadays communicating over the Internet is widely excepted and email marketing can be both personal and unique to each individual viewer. 

Marketers are also making use of email marketing solutions to reach their targeted audience at a simple click of mouse and the expense of this type of marketing is a fraction of what snail mail campaigns cost. It is highly recommended to hire an email marketing company that can purchase a targeted list or use your mailing list, can provide marketing solutions and tracking reports and to deliver in an efficient manner which will not get your company into spam problems. 

You also want to focus on a message that is pertinent to your customer. Sending out fluff or an about us is not going to get the readership time you are wanting and could hurt for future campaigns. Use the ‘what’s in it for the consumer’ mentality and focus your newsletter or blast directly to what is interesting to them. 

Email Tip: Announcing a new company staff member is not interesting to a customer unless that staff member can directly bring the customer information that will help them. It is recommended to use an outside marketing firm to design and build your email marketing pieces. 

For one, many companies find it difficult to separate what is important to their customer verses important to the company and usually do not know the proper set up for emails. With that said, email marketing is also a good way to communicate internally to your staff. E-books, e-directories or e-brochures have become very popular and they are efficient tools to promote your company and your employees internally.

There are a number of ways to use email marketing both externally or internally. Take a look at your company needs and explore what options would be best for communicating them via the Internet.

 

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