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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

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What to do in Riviera Maya?

Home » Business Ideas » What to do in Riviera Maya?
September 24, 2015 Frank Bullock Business Ideas
If you are by any chance visiting the wonderful Riviera Maya for the first time, prepare for a huge surprise. Pictures do not do this destination justice, as you will soon discover that it is ten times more beautiful when seeing it live. Riviera Maya first impresses tourists through its modern looking resorts. Quickly after travelers have been introduced to luxury, this destination offers them the chance to take part in some rather spectacular tours and trips, sure to make any vacation memorable. If you are wondering what to do in Riviera Maya, here are a few options, three to be more precise.

The Tulum Xtreme Mayan Ruins

This tour brings together all the elements that make Riviera Maya a top holiday destination. When signing up for this tour, you will be able to get a closer look of the impressive ruins of what was once an amazing port. Once you are done exploring Tulum, also known as the Walled City, you begin your journey through the jungle and even discover an underground river.  Imagine swimming and snorkeling in the deep Mayan natural pits, imagine the thrill and the excitement.  Since you will be spending an entire day exploring the Tulum area, you will of course have the chance to taste traditional food.

The incredible Xcaret Park

Adventure enthusiasts should make it their priority to take part in the amazing Xcaret park tour. This is the place where excitement, nature and tradition come together, offering the tourist a one in a lifetime experience. You get to see the natural beauty of the Yucatan Peninsula, known in all parts of the world. The impressive Mayan jungle is waiting for adventurous tourists to show them its beauty. Tradition comes later on in the evening, when all adventures have reached their end and brave tourists are in need of a reward. It is then that traditional music and food take over the Xcaret Park and tourists are offered a show of lights, illustrating the history of Mexico.

Discovering Rio Secreto

This is probably the most surprising tour you could possibly take part in. The Rio Secreto is actually a natural beauty, one that was a secret for a long time, being only recently discovered. Now that the secret is out, tourists from all parts of the world line up to take this marvelous tour. Experience an underground journey and witness the beauty of nature. Make sure you take your bathing suit with you and if you have an underwater camera, definitely bring it along. This certainly is a mind-blowing experience you cannot miss out on.

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