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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

Business ideas, Marketing and sales , promotions and advertising ideas , articles 

 

What can you use a marquee for?

Home » Business Ideas » What can you use a marquee for?
May 26, 2016 Frank Bullock Business Ideas
A marquee is generally defined and known as a large tent used for commercial and (or) social purposes, such as events, festivities and other similar activities taking place outdoors. In case you are wondering why such a construction is necessary, you should know that besides the decorative one, marquees have multiple functions: they provide shelter in case of rain or winds, they protect from direct sun exposure and they can also be used to clearly define or separate space. Their history dates back decades and is related to traditional English gardens, as same as conservatories. Initially, the tents had a simpler and more basic design, but since their uses have multiplied, so have their style, shape and materials. While some only consist in some poles and a roof, others are completely closed, thus offering an isolated space, similar to a typical room.

Weddings

Outdoor wedding are amazing, especially if they are taking place in a venue full of vegetation. However, although these happen most of the times during summer, the weather may be unpredictable, so the organisers often have to find a marquee hire South London company. This way, they provide guests shelter in case the weather gets bad, while also ensuring the party can go on outside, in spite of climatic conditions. Marquees come in a wide variety of sizes and designs, so they can be actually elegant and classy, which is why they are the perfect choice for such a special and fancy event.

 

Urban events and fairs

If you have ever attended a Christmas market in one of the biggest cities in the world, then you probably understand the urban use of marquees. Merchants and even organisers often have these temporary constructions installed, since they are a reliable shelter and also create an isolated space in an outdoor location. Whether they choose to have food stands, small street shops or other type of visitor entertainment points, marquees are a great solution.

 

Outdoor celebrations

If you are planning a pool party, holiday barbecue, family meal or friends reunion, and you think your back yard is the perfect venue, then you have to have a backup plan, in case the weather gets bad. To this end, a small marquee could be the ideal choice: search for a trusted service provider in your area, ask them about your options and learn about costs and expenses. You will see how having such a construction in your yard for couple of days is actually affordable. What is more, you may even end up wanting one around, for good!

 

A venue extension

If you own a business such as a restaurant and you want to extend its functionality during the warm season, installing a marquee right next to it is the best and easiest thing to do. The vice versa is also quite convenient: in case you have a terrace which becomes inaccessible as temperatures get low, then you can just cover it up with a marquee and you get a perfectly functional space.

More Business Ideas

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Different usages for ribbons you might not think about
How to build a business from collecting art
Tricks to organise the best Christmas party for your employees
Organising a corporate event by the book
Starting a Photography Business

 

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