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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

Business ideas, Marketing and sales , promotions and advertising ideas , articles 

 

State Bank Of India Swot Analysis

STATE BANK OF INDIA

Sector-Banking
Tagline–Banker to Every Indian

The origin of the state bank of India goes back to the first decade of the nineteenth century with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806.Three years later the bank received its charter and was re-designed as the Bank of Bengal on 2 January 1809.A Unique Institution,it was the first joint stock bank of British India sponsored by the Government of Bengal.The Bank of Bengal and the Bank of Madras followed the Bank of Bengal.These three banks remained at the apex of modern banking in India till their amalgamation as the Imperial bank of India on 27 January 1921. 

State Bank of India (SBI) is a multinational banking and financial services company based in India.Sbi have 16000 branches and 190 foreign branches,making it the largest banking and financial services company in India.SBI is one of the largest employers in the country having 228,296 employees.It have 25000 Atms.

Non-banking Subsidiary

-SBI General Insurance
-SBI Life Insurance Company Limited
-SBI Capital Markets Ltd
-SBI Funds Management Pvt Ltd
-SBI Factors & Commercial Services Pvt Ltd
-SBI Cards & Payments Services Pvt. Ltd. 
-SBI DFHI Ltd

Competitor:-

-HDFC
-ICICI
-PNB
-AXIS Bank
-BOB

State bank of India SWOT ANALYSIS

Strength:-

–SBI is the largest bank in India in terms of market share, revenue and assets and branch network also.
–First public sector Bank move to CBS.
-Strong Capital Position .

 
Weakness:-

–Lack of proper technology driven services.
-Huge staff
-Still image of Old Govt.Bank
-Reduction in asset Quality.
-Political intervention

Opportunity:-

–SBI’s merger with five more banks .Its good for it’s awareness.
-Expantion to Rural Areas.
-SBI is expanding their business to Asian Market.
-MOdernization of some banking operation.

Threat :-

–Close Competition with Private sector Banks.
-New licence of banks given to others also.
-Global economic slowdown.

 

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