Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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21st Century Marketing
This Century is quite different than beginning.This 21st Century is really become more fashionable.Businesses are operating in globalizes market.Many new untapped markets are tapped by different companies.Small Countrys Business are crossing their border and moving to another market.The Business are moving at nanosecond pace.There are many changes occurs that affects the whole business pattern.The Early Economy is quit simple .
The Businesses are focused on the economies of scale to expand their market.Today marketers have more choice in terms of communication,Media opportunity and support.Now a days Consumers have more power and its become really king of Business.
Digital Revolution:-
In 21st Century the digital revolution is main factors to change the pattern of business. More and More business are become more digital.Many companies have start their digital opertaion to differentiate from others.Many companies selling their products online.By this customers get more product availibility with ease of effort and economically.
Increase in Buying Power
In real consumers are become more informative about products.They have more power means just a click away to get all information about all competitors.They check all the product attributes and price.On Policybazaar.com You can compare policy on all companies.By these types of effort customers saves maximum money on it.
More Consumer Choice.
Today all the companies facing high level of competition.Small companies are expanding their business to regional,National and international also.There is everywhere competitions with every products.Those players Runs who finds the need and satisfy the customer.otherwise customer get out it.
Social Media
The social media is trending now.People are spending their time on social sites.On socila sites they get the views of their friends on different products. word of mouth is an important factor.Now all the companies also put their products on social media to get more likes from their customers.
24*7 business
Todays buyers are become technology friendly.so they can place order from home,office,by Phone,By app,online,etc.so Companies starts their operation to 24 hours a day and 7 days in week.The comapny deliver their products to their customers home and office.