We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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31 Amazing, Interesting Pinterest Facts
Today Its a very growing trend in Digital is Social Media and Pinterest are not behind in this Race.Pinterest, the very Interesting Collection of the board where users pin their interests. Its Very Unique and Image Catalogue system designed to discover information on the World Wide Web, mainly using images, GIFs, and videos. Pinterest, Its very Growing and has captured the attention of a very unique audience from the World and Businessman.If youve been hearing the buzz or using Pinterest and then It would like to go Out of Buzz and get to the facts then this article is for you.
Here are some Interesting Facts about Pinterest.
? Silbermann said he personally wrote to the sites first 5,000 users offering his personal phone number and even meeting with some of its users
? Four months after being launched, Pinterest only had a few thousand users not as good as Expected by Founders.
? Pinterest announced 150 million monthly active users in 2016
? Pinterest is considered one of the most trust worthy sites when it comes to news and advice.Facebook and Twitter are behind Pinterest.
? LinkedIn, Instagram, and YouTube right behind the Pinterest.
? According to a comscore survey, Pinterest users follow an average of 9.3 retail companies on the site
? According Pew Research study, out of the total internet users, 25% of females and 5% of males use Pinterest.
? n May 2012, Pinterest was valued at $1.5 billion and in 2015 It was $ 11 Billion.
? Pinterest is most popular with women. As per One report found that 83% of the global users were women in 2012.
Read More! 31 Interesting Apple Brand Facts
? As per One Study, 50 % User on Pinterest have Kids.
? According to a study by Converto, Pinterest also generates over 400% more revenue per click as Twitter and 27% more than Facebook
? According to Salesforce.com, Pinterest has become a key part of corporate digital marketing strategies.
? Pinterest Analytics is much like Google Analytics which Provides comprehensive statistics on a specific websites traffic, commonly used by marketers.
? In 2015, Pinterest unveiled buyable pins. Rich Pins pins which have more information than a normal link.
? Pinterest acquired Livestar, Hackermeter, and team behind Instapaper
Collected Facts are from Company Site, Wikipedia page, Facebook Page and News on the Pinterest brand. This is interesting what we gather but I dont guarantee that all are 100% accurate.
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apple juices google advertising Strategy | apple juices C&F Agents,