• Modern trade has come up to gain popularity and credibility among the end-users. The wide range, the flexibility to choose from varieties, and get exciting offers have tremendously gathered the popularity. These retail stores are luring with their infrastructure, facilities, eye-catching interior, and organized range of products in the stores.
  • Moreover, they are more accountable for the products offered since every action is systematically organized. They possess good records of their sales and purchases. Hence, their prevalence becomes obvious.
The important features of Modern Trade are as follows :
  1. There is no customer interaction. The customer himself picks up the products of his choice and proceeds to checkout.
  2. There are multiple discounts offered on purchases and other promotional activities that gain the buyer’s attention.
  3. The product range is wide and offers multiple choices to choose from.
  4. These retailers contact the manufacturers directly without any middlemen.
  5. New brands can be easily acquainted with the customers via this trade.
  6. The distribution is more organized and creates trust in the minds of buyers.
  • Modern trade involves a more planned and organized approach to distribution and logistics management. Modern trade includes the larger players such as supermarket chains, mini-markets (Indonesia), hypermarkets, etc. This involves aggregation of demand across a diverse product range.
  • Modern trade outlets are chains or groups of businesses. They include larger players such as hypermarkets, supermarket chains and mini-markets. Retail operations are more planned and operations use a more organised approach to inventory management, merchandising and logistics management.An increased proliferation of modern trade formats offers a mix of food and non-food items to consumers.